Loyalty cards and other kinds of value-added
cards are attracting a lot of interest as a highly effective way
to do this.
Using reversible thermosensitive recording medium based on
Ricoh's RECO-View®
unique TR (thermal rewritable) technology, text and other
information can be erased and reprinted on cards again and
again. |
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RECO-View® PR
film
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RECO-View® CR
film
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White
lettering against a silver background.
All sorts of information presented while
projecting a refined, classy image. |
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Displays
crisp black lettering with excellent contrast.
Highly visible and easy-to-read text perfect for
conveying messages. |
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Example of rewriting card information
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| Up-to-date points |
Always knowing the
exact number of current points whets the
customer's appetite to accumulate more points. |
| Card holder
history |
The customer's degree
of loyalty is instantly revealed by glancing at
the card, so the store can provide better
service to its customers. |
| Latest message |
Cards deliver a
personal message, a far more effective
substitute for direct mail. |
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Directly conveys the latest enticing
information to card holders, which drives up card retention and
usage. Increased usage of cards reveals detailed customer
information, an effective tool for analyzing customer behavior.
Using the Thermal Rewritable cards as a marketing tool, they are
immensely useful for boosting the profits of your store. |
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